Not all snacks are created equal
In the world of snacks, fast-moving is king. This however, is not always great for consumers, as taste and quality often find themselves sacrificial to things like output and efficiency.
In 2015, we set out on a mission to challenge that. Two (always) hungry entrepreneurs, a chef, and zero understanding of the consumer foods game — we created a snack that unbeknownst to us at the time, would go on to change the way people snack in Asia.
Here at the Golden Duck, we like to say that we craft the world's most complex, dish-accurate snacks. A journey that started with a simple salted-egg yolk, is now an obsession with the art of turning our favourite foods into gourmet snacks!
To connect people from all over the world through a common love for great snacks
THINGS THAT WE CARE ABOUT
Big on quality, bigger on flavour, and made with real ingredients sourced from all over Asia – We're on a mission to save the world from bland, boring snacks and we want you to be a part of it! We could make our snacks the easy way... but that wouldn't be a Golden Duck product.
Food culture in Asia
Inspired by fiery food streets that are peppered with stalls serving up hundreds of family recipes – We're obsessed with packaging these flavours for the world, and drawing the spotlight back on all the great flavours that Asia has to offer.
In pursuit of better
The Golden Duck wasn't started to just be another peddler of potato chips. We are committed to taking steps in the direction of "better" – be it in flavour innovations, packaged goods that are better-for-you, or being a business with a hand in doing environmental and social good.
We're not afraid to stand out, and neither are our snacks. Since pairing Salted Egg Yolks – a flavour of generations past – onto the humble potato chip in 2015 (thank God it worked, phew), we've never looked back! Today, our mad-scientist committee of chefs and snackheads are putting flavours to different carriers (whatever edible morsels we can find and fit into a packet) at breakneck speed. Of course, not everything sees the glory of a supermarket shelf... but might find a surprise small-batch product or two on this site or if you subscribe to our email list (hint, hint).
A love for street food, crazy ideas and terrible humour (no, really) somehow led our founders Jonathan Shen and Chris Hwang to the creation of one of Asia's most loved snack companies.
And even landed The Golden Duck on a feature with Forbes Magazine!