Getting On The Forbes 30 Under 30 List Asia
This year, the duo’s success was acknowledged by Forbes Asia, but Shen revealed that them being on the list was something they never expected, “given the calibre of the people on the list, and hearing about the strict rounds of curation by some of the world’s leaders of industry”.
As a matter of fact, the news didn’t sink in even after the notification email landed in their inboxes.
“When the email finally landed in my inbox in the middle of the work-day, I stared at it for two seconds…and went back to the million things I was handling at the time, and I think for Chris it was the same.”
“It was only later that evening that we spoke about it briefly and it began to sink in that we were honourees for one of the most prestigious business accolades that you can get as a twenty-something. It was a truly humbling feeling, and we took the opportunity to remind ourselves that we would be nothing without the great team of talented individuals that believed in us from day one.”
But behind the impressive figures and accolades, Shen credits their longevity past the shelf life of the flavour to a single factor – ensuring quality both in the front and back end.
“Peer past the hype and craze of the flavour and you’ll find a polished brand that’s selling really good produce. From day one, we’ve kept to strict standards on both the back-end (product quality and production standards), as well as front-end (branding, marketing, and customer service.) aspects of the business, and we feel that these things are key to success in the consumer goods industry.”